How Can I Identify Potential Customers in Different FMCG Segments?

Identifying potential customers in FMCG is important but can be difficult. Digital printing offers a way to help brands connect with the right audience. By customizing packaging, brands can meet the needs of specific groups. Market segmentation by behavior, loyalty, and demographics is crucial in FMCG. Digital printing allows brands to tailor packaging for each […]
What Will the Future of FMCG Packaging Look Like?

The future of FMCG packaging is changing fast. New technologies and consumer preferences are driving this change. What will packaging look like in the years ahead? Let’s explore. FMCG packaging’s future will be driven by digital printing, sustainability, and personalized packaging, enabling brands to differentiate and engage consumers in new ways. To understand where FMCG […]