How Can I Identify Potential Customers in Different FMCG Segments?

An image of beverage bottles with personalized packaging, inspired by Coca-Cola's "Share a Coke" campaign, featuring different names on the labels in a creative, colorful design. The bottles should evoke a sense of personalization and emotional connection, with labels that make the product feel unique to the consumer. All words on the image must be in English.

Identifying potential customers in FMCG is important but can be difficult. Digital printing offers a way to help brands connect with the right audience. By customizing packaging, brands can meet the needs of specific groups. Market segmentation by behavior, loyalty, and demographics is crucial in FMCG. Digital printing allows brands to tailor packaging for each […]

What Will the Future of FMCG Packaging Look Like?

A futuristic scene of FMCG packaging showcasing vibrant, customized packaging designs with various consumer products like snacks, beverages, and personal care items. The packaging features limited-edition labels with unique consumer names printed on them, symbolizing the rise of personalized packaging driven by digital printing. The scene should highlight digital printing technology in action with machines printing small batches of packaging. The environment should be clean, modern, and high-tech. All words on the image must be in English.

The future of FMCG packaging is changing fast. New technologies and consumer preferences are driving this change. What will packaging look like in the years ahead? Let’s explore. FMCG packaging’s future will be driven by digital printing, sustainability, and personalized packaging, enabling brands to differentiate and engage consumers in new ways. To understand where FMCG […]

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